Nor Cal Honda
Northern California Honda Dealers rely on OOH and mobile year round to promote their latest models and deals to their Hispanic audience.
.90%
Click through rate
34K
Video clicks
3.8M
Mobile impressions
Strategically Placed
Targeting
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
Nor Cal Honda utilizes targeted bulletins and posters in densely populated Hispanic areas to engage with their audience year round.
Targeting
Both proximity and audience targeting are utilized for maximum reach and effectiveness. 1-Mile geofences were set around their OOH bulletins and posters as well as 28 Honda dealerships throughout San Jose, San Francisco, and the greater Bay Area. Hispanic audience targeting at the DMA level was also used.
Video Ad
Honda brought their campaign to life with a 30-second video ad. This full motion, Spanish language ad with sound was a great visual representation of what ‘Siempre Contigo’ means to Honda and their target audience. The video linked to their website with more information on their latest promotions and deals.
Honda brought their campaign to life with a 30-second video ad. This full motion, Spanish language ad with sound was a great visual representation of what ‘Siempre Contigo’ means to Honda and their target audience. The video linked to their website with more information on their latest promotions and deals.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.