Oregon Trial
Electric Coop
Oregon Trail Electric Cooperative (OTEC) is headquartered in Baker City, Oregon and is part of a national network of electric cooperatives in the United States. OTEC is a consumer-owned cooperative that provides its 23,000 members safe and reliable electricity. As part of their ongoing commitment to community, youth, and education, OTEC turned to mobile targeting to spread the word about their scholarship opportunities and training programs.
.59%
CTR
Source
OREGON TRAIL ELECTRIC COOPERATIVE
OREGON TRAIL ELECTRIC COOPERATIVE
125K
Delivered Impressions
Source
OREGON TRAIL ELECTRIC COOPERATIVE
OREGON TRAIL ELECTRIC COOPERATIVE
403
Clicks
Source
OREGON TRAIL ELECTRIC COOPERATIVE
OREGON TRAIL ELECTRIC COOPERATIVE
97%
Lift in CTR Over Benchmark
Source
OREGON TRAIL ELECTRIC COOPERATIVE
OREGON TRAIL ELECTRIC COOPERATIVE
Zip Code Proximity Targeting
Creative Excellence
Web Linked Banner Ad
OTEC targeted four areas near their headquarters in the cities of La Grande, Baker City, John Day, and Burns.
Creative Excellence
Oregon Trail Electric Coop utilized multiple banner sizes to promote their scholarships and other opportunities.
Web Linked Banner Ad
Featured animations of electricians, the U.S. capitol, and college graduates. These ads announced college and trade school scholarships, youth trip applications, and OTEC training opportunities. The bright yellow ads with the button “Click and Apply Now,” directed users to OTEC’s website with more information.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.