As an emerging brand, Poppi worked closely with OUTFRONT to select formats and locations that would provide the most impact, impressions, value, and “wow-factor”. The brand chose billboards, urban panels, and buses located in prime New York City locations.

Poppi worked with a variety of influencers who featured the brand on their socials and the posts were then used in the out of home campaign. Once the campaign went live, the influencers were seen across New York City visiting the ads and sharing their selfies on their Instagram stories.

The “Big Flavor Energy” campaign celebrated summer’s highly energetic return and shed a light on a bright, bold, joyous feeling from the can to the consumer. The creative consisted of bright colors, which featured the flavors and their corresponding fruits. This eye-catching creative was sure to catch the attention of those encountering the ads.

With the contribution of OOH, Poppi ranked #9 on the bestseller list within all of grocery during Amazon Prime Day and in the top #25 on all of Amazon. Poppi saw such great success that they came back the following year with creative featuring user-generated social content. Read more about it here.