Prince George’s
County
Department

Download Case Study
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We increased website activity for Prince George's County Department of the Environment
The Prince George’s County Department of the Environment wanted to reach residents of their county and educate them on the implications of littering and encourage residents to keep their county clean and beautiful. OOH was added to their strategic media mix to amplify messaging.

7.2K

Total Site Sessions
Source
PRINCE GEORGES COUNTY, MD

8.9K

Pageviews
Source
PRINCE GEORGES COUNTY, MD

6.3K

Users
Source
PRINCE GEORGES COUNTY, MD
Highlights & Results
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Strategy & Tactics
Strategically Placed
PG County Department of the Environment utilized bus tails across Prince George’s County to reach residents.

Creative Excellence
Two versions of the campaign ran: one in English and one in Spanish to speak to the diverse audiences in the county. The agency also designed graphics using a combination of people and the campaign’s characters to encourage Prince Georgians to see themselves as a part of the solution to make the County cleaner and greener.

Campaign Success
The campaign was recognized at the 2021 Baltimore American Advertising Federation Advertising Awards (ADDY) and won a silver award in cross-platform category as well as a prestigious Judge’s Choice award.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.