R2 Property Management
and Concierge Services
As a new company looking to be an industry disrupter, R2 Property Management and Concierge Services curated an OOH campaign to establish their presence in the lakes region of central New Hampshire. A mix of static and digital assets gave R2 the impact and engagement needed to break into the market.
Mobile Impressions Delivered
To reach affluent waterfront homeowners and tourists on Lake Winnipesaukee, R2 permed out billboards around the lake ahead of the July 4th holiday. A unit in the southern New Hampshire was added to reach those driving on the major roadway leading to the lake.
Targeting both behavioral and location based mobile users allowed R2 to effectively reach affluent demographics as well as those traveling throughout the area.
Designed by our in-house STUDIOS team, the campaign featured cohesive branding with various targeted messages. The website served as a template for the OOH formats and helped solidify R2’s brand image.DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.