Ro Telehealth

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out of home subway advertising new york city ro telehealthout of home subway advertising new york city ro telehealth
We increased sales for Ro Health.
Ro, launched in 2017, is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the most convenient and effective care possible. Following the brands launch, transit out of home in New York was used to drive brand awareness.

1M

In Sales a Month
Source
WALL STREET JOURNAL, 2023
Highlights & Results
out of home digital transit subway advertising ro telehealth new york city
Strategy & Tactics
Strategically Placed
To normalize the conversation around men’s health, Ro took to the subway to reach New Yorkers and further introduce the brand. Over the brands 6 years in business, through various product and service enhancements, Ro continues to trust NYC subway and commuter rail ads to drive sales.

Creative Excellence
From the beginning, Ro used transit OOH to openly talk about the stigma of health care and provide consumers with health options to meet their goals. “Now because of Ro talking about it [men’s health on subway ads] isn’t taboo anymore.”

Client Success
“Prominent advertisements for Ro were placed on NYC subways and sales went from zero to $1 million in a month.”
- Zachariah Reitano, Co-Founder and CEO, Ro Telehealth

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.