Selah
Best Practices
Selah Best Practices is a team of family practice and urgent care providers who give a wide range of medical services from their medicine clinic in Selah, Washington. OUTFRONT enabled this medical clinic to promote their available services to the Selah community. The goal of the campaign was to attract new patients & increase awareness of their clinic to local residents & families.
15%
Lift Over the Mobile Alone SAR Benchmark
Source
SELAH BEST PRACTICES
SELAH BEST PRACTICES
401K+
Mobile Impressions
Source
SELAH BEST PRACTICES
SELAH BEST PRACTICES
3.44%
Secondary Action Rate
Source
SELAH BEST PRACTICES
SELAH BEST PRACTICES
987
Clicks
Source
SELAH BEST PRACTICES
SELAH BEST PRACTICES
Proximity Targeting
Campaign Success
Utilizing mobile geo fencing, Selah Best Practices effectively promoted in nearby communities within a 2-mile radius of four targeted neighborhoods. They reached both their demographic & location-based target audiences with a purposeful mobile strategy, serving as an effective secondary touchpoint.
Campaign Success
This simple, direct, & effective creative led to a noteworthy uptick in mobile clicks. We saw a 15% lift over the mobile alone SAR benchmark for Selah Best Practices.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.