The St. Louis
Scottish Games
The St. Louis Scottish Games is an annual non-profit event held in the STL Metro area. The event actively competes with other Scottish games and outdoor events in the region.
30%
Increase in Attendance
371K
A18+ Impressions
Highlights & Results
Objective
Strategy
Results
Client Success
The primary goal of the organization was to increase awareness and attendance at the St. Louis Scottish Games. It was also important for them to share a wide variety of creative messages and highlights of activities/ events that would drive event interest.
Strategy
Their strategy was to use Digital OOH to reach a wide range of audience demos, with multiple messages across the St. Louis Metro area. St. Louis Scottish Games campaign was featured across the Digital bulletin network, over 4 weeks. Their dynamic content was dayparted, as well as location/audience specific to provide the most meaningful impact, all via OUTFRONT’s Digital Direct Ad Server.
Results
The Scottish Games Digital Out of Home campaign delivered 371K+ impressions and immediately led to a big uptick in online awareness and activation. This resulted in steady ticket sales throughout and a remarkable 30% increase in attendance YoY (3,000 vs 4,400).
Client Success
“The simplicity/ease of working with OUTFRONT was wonderful. Their weekly DDA reports were incredibly beneficial in proving ROI.”
- Bob Macauley, Board Member, Head of Marketing, Public Relations, Sponsorships
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
- Bob Macauley, Board Member, Head of Marketing, Public Relations, Sponsorships
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.