Swippitt
Swippitt, a tech start-up solving the challenge of staying charged on the go, partnered with OUTFRONT for its debut out-of-home campaign. The brand targeted festival-bound travelers en route to Coachella and Stagecoach, delivering standout results and proving the power of OOH in reaching consumers when it matters most.
125%
More impressions for start-up Swippitt
Source
SWIPPITT
SWIPPITT
70%
Reduced cost per click
Source
SWIPPITT
SWIPPITT
72%
Lower cost to achieve results
Source
SWIPPITT
SWIPPITT
Strategically Placed
Creative Excellence & Amplification
Client Success
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
Swippitt activated a high-impact billboard along the I-10 Freeway during Palm Springs festival season, targeting thousands of digitally engaged travelers heading to Coachella and Stagecoach. The placement ensured maximum visibility among an audience heavily reliant on their devices.
Creative Excellence & Amplification
Swippitt’s bold, festival-themed creative featured the clear callout “power your phone in 2 seconds,” driving attention. To amplify reach, the brand launched a LinkedIn contest encouraging users to share sightings for a chance to win a free Instant Power System.
Client Success
Swippitt shared that the OOH campaign “turned out to be one of the most fun and rewarding marketing activities we’ve explored so far,” noting that “what we can see is pointing to clear returns” from the effort.“We want Swippitt to be the brand that comes to mind at that moment. Or one they’ve seen and are curious to learn more about. This campaign confirmed people’s pain point, reached people where it matters, and built the kind of awareness that doesn’t always show up neatly in a dashboard. And yes, it’s also very cool to say we had a Coachella and Stagecoach inspired billboard.”-Karen Glynn, Co-Founder & Head of Marketing at Swippitt.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.