Department of Education
The Tehama County Department of Education provides a world-class education for all students from early childhood to adulthood. OOH enabled them to generate awareness about drug use and scientific facts to students and young adults. The goal sought to provide exposure of drug use and abuse to high impact audiences while driving traffic to their informative website.
Mobile Impressions Delivered
Click Through Rate
Lift Over the Mobile Alone CTR Benchmark
To promote their mission statement & informational resources, the Tehama County Department of Education utilized posters that were strategically placed in neighborhoods within a 10-mile radius of their county headquarters.
The Tehama County Department of Education utilized mobile proximity targeting by setting two strategic 10-mile radiuses around their clinic location. They reached both their demographic & location-based target audiences with a purposeful mobile strategy, generating awareness to local young adults.DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.