US Census
The US Census used OOH and our mobile network in their New York media mix to spread awareness about the 2020 Census. The campaign had a renewed focus on reaching historically undercounted communities across the 5 boroughs to complete the 2020 Census.
490K
Clicks
Source
NYC CENSUS 2020
NYC CENSUS 2020
53%
Lift in overall CTR
Source
NYC CENSUS 2020
NYC CENSUS 2020
567%
Lift in video CTR
Source
NYC CENSUS 2020
NYC CENSUS 2020
Strategically Placed
Creative Excellence
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
Bus Kings and Mobile enabled the Censusto reach New Yorkers at home and on the go.
Creative Excellence
Ads were created in language to reach all audiences especially the undercounted with the message that the Census is important, for everyone, easy to complete, and safe.
Targeting
The Census utilized multiple targeting strategies across the 5 boroughs of New York City including: Proximity Targeting, Video Targeting, Dynamic Language Targeting (15 languages total), Desktop and Tablet Targeting, Retargeting, Congressional Districts Targeting. In fact, 41% of the creatives served were in languages other than English.
The Census utilized multiple targeting strategies across the 5 boroughs of New York City including: Proximity Targeting, Video Targeting, Dynamic Language Targeting (15 languages total), Desktop and Tablet Targeting, Retargeting, Congressional Districts Targeting. In fact, 41% of the creatives served were in languages other than English.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.