Vaiuso Farms is a family-owned & operated greenhouse in Branford, CT, that has been continuously operating since 1927. They offer various seasonal selections throughout the year, providing only the freshest & most-relevant products. At the front-end of Spring, Vaiuso Farms combined their longstanding OOH campaign with mobile ads to increase local reach at a crucial time of year for them.
Mobile Impressions Delivered
Branford, in the heart of Connecticut’s Shoreline community & home to Vaiuso Farms has a few main roads that flow through multiple towns. Bulletins on these roadways provide opportunity to reach people as they move about local neighborhoods.
Starting in the first week of May at the height of Mother’s Day gifting & Spring culture, the mobile campaign focused on Branford’s zip codes, reaching relevant audiences from surrounding communities traveling to or through the area as well.
Mobile creative prominently featured Vaiuso Farm’s logo, while maintaining a warm floral texture and reminding Branford & it’s neighbors that Vaiuso Farms is open to the public.DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.