WAEPA
Amid workforce uncertainty, WAEPA ran a multi-market campaign to support federal workers. Only DC, which included IRL media, outperformed - showcasing IRL media's powerful impact on traffic and conversions.
2.4K
New Applicants
Source
WAEPA, 2025
167%
Inrease YOY DC-based Applications
Source
WAEPA, 2025
18%
Increase YOY Engaged Website Visits
Source
WAEPA, 2025
37%
Increase YOY Organic Website Traffic
Source
WAEPA, 2025
Market: Washington DC
Duration: 04/07/2025 - 07/06/2025
Media Mix:
- Station Dominations - Navy Yard and L'Enfant Plaza
- Ultra Super Kings
- Digital Liveboards
- Interior Car Cards
- Rail Window Graphics
- Two-Sheet Rail Posters
Measurement Partner: Data provided by the client