Wendy’s announced the return of its fan-favorite “$3 Breakfast Deal” in March 2023 and leveraged over one hundred ad placements on MBTA buses to boost local engagement and drive traffic to Boston-area Wendy’s restaurants. OUTFRONT partnered with StreetMetrics, an independent third-party measurement and attribution provider, to understand the impact the bus campaign had on in-store visitation at local locations.

Advertiser & Campaign:
Market & Format
Run Dates
Methodology DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.