Wendy's

Wendy’s announced the return of its fan-favorite “$3 Breakfast Deal” in March 2023 and leveraged over one
hundred ad placements on MBTA buses to boost local engagement and drive traffic to Boston-area Wendy’s
restaurants. OUTFRONT partnered with StreetMetrics, an independent third-party measurement and
attribution provider, to understand the impact the bus campaign had on in-store visitation at local locations.
63%
Left in Store Visitation
Source
STREETMETRICS, 2023
STREETMETRICS, 2023
603
Total Visits Exposed
Source
STREETMETRICS, 2023
STREETMETRICS, 2023
48%
Of Visits were in Close Proximity of Bus Routes
Source
STREETMETRICS, 2023
STREETMETRICS, 2023
Advertiser & Campaign:
Market & Format
Run Dates
Methodology
Wendy’s “$3 Breakfast Deal”
Market & Format
Boston Bus Kings w/Headliners (122 Units)
Run Dates
April 10, 2023 - May 7, 2023 (6 weeks)
Methodology
Control vs. Exposed
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. Highlights & Results
