out of home bus transit advertising wendys
Wendy’s announced the return of its fan-favorite “$3 Breakfast Deal” in March 2023 and leveraged over one hundred ad placements on MBTA buses to boost local engagement and drive traffic to Boston-area Wendy’s restaurants. OUTFRONT partnered with StreetMetrics, an independent third-party measurement and attribution provider, to understand the impact the bus campaign had on in-store visitation at local locations.

63%

Left in Store Visitation
Source
STREETMETRICS, 2023

603

Total Visits Exposed
Source
STREETMETRICS, 2023

48%

Of Visits were in Close Proximity of Bus Routes
Source
STREETMETRICS, 2023
Advertiser & Campaign:
Wendy’s “$3 Breakfast Deal”

Market & Format
Boston Bus Kings w/Headliners (122 Units)

Run Dates
April 10, 2023 - May 7, 2023 (6 weeks)

Methodology
Control vs. Exposed

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
Highlights & Results
out of home wall advertising louis vuitton new york city