Wild Florida
Wild Florida is an adventure park in Central Florida that offers a variety of animal encounters and experiences such as a drive-thru safari, petting zoo and animal encounters, as well as airboat tours and alligator shows. Visitors of Wild Florida can Ride, Walk, or Drive-Thru the advernture of their choice. To continue to grow the park’s brand and increase local audience attendance, Wild Florida uses the power of OOH + Mobile advertising.
14K
Park visits
Source
OUTFRONT Mobile
OUTFRONT Mobile
16K
Clicks
Source
OUTFRONT Mobile
OUTFRONT Mobile
Strategy
Results
“This is awesome! That CTR and the repeat visitors are killer! What do you recommend we do going forward?”
- Sam Haught
Co-Owner, Wild Florida
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
OUTFRONT Studios designed visually impactful OOH and Mobile creative for Wild Florida’s campaign. Reporting data from previous Wild Florida Mobile campaigns is used to establish an OOH footprint targeting areas in an effort to to draw repeat customers.
Results
Success! Not only have their Mobile campaigns been extremely successful, driving thousands of visits to the park, the valuable Mobile reporting data has allowed Wild Florida to refine and grow their OOH footprint to increase their local brand presence.
- Sam Haught
Co-Owner, Wild Florida
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.