Wind Creek
Casino
When Wind Creek Casino wanted to understand how IRL advertising drove visitation to its Chicago Southland location, OUTFRONT partnered with independent third-party measurement provider Reveal Mobile to find out.
Together, we determined the impact Wind Creek’s billboard and other roadside media made on footfall – and how adding two more high-impact assets further turbocharged the results.
438%
Overall Increase in Visitation Rate Among Those Exposed
Source
REVEAL MOBILE, 2026
+290%
Overall Lift in Visitation Rate Among Those Exposed
Source
REVEAL MOBILE, 2026
Market: Chicago
Media used: Bulletins, Digital Bulletins, Posters, Premier Screen
Campaign duration: 14 weeks (December 30, 2024-April 14, 2025)
Media used: Bulletins, Digital Bulletins, Posters, Premier Screen
Campaign duration: 14 weeks (December 30, 2024-April 14, 2025)
- Ad Flight 1: December 30, 2024-February 23, 2025
- Ad Flight 2 (with additional high-impact media): February 24-April 14, 2025
During the first ad flight, those exposed increased their visitation rate by 185%, a 48.6% net lift*.
After adding two high-impact units for the second ad flight, those exposed increased their visitation rate by 716%, a 567% net lift*.
Overall, those exposed increased their visitation rate by 438%, a 290% net lift*.
After adding two high-impact units for the second ad flight, those exposed increased their visitation rate by 716%, a 567% net lift*.
Overall, those exposed increased their visitation rate by 438%, a 290% net lift*.
* COMPARED TO CONTROL GROUP
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.