out of home billboard advertising houston texas cruisesout of home billboard advertising houston texas cruises
World Travel Holdings, Cruises.com, wanted to increase brand recognition within the Houston market with memorable billboard concepts.
Highlights & Results
out of home billboard advertising houston texas cruises
Strategic Locations
World Travel Holdings utilized four bulletins to reach commuters nearing the port of Galveston.

Digital Direct
The campaign was activated quickly with OUTFRONT’s Digital Direct Ad Server to post on digital bulletins throughout the Houston v. Rangers 2023 MLB playoffs.

Timely Creative
The brand partnered with OUTFRONT Studios to showcase localized creative speaking directly to Texans and current events.

Results
World Travel Holdings was able to attribute meaningful booking growth and double-digit brand awareness, compared to other cruise hubs, for Cruises.com within the Houston market. The OUTFRONT campaign delivered over 10.5M impressions and led to Cruises.com continuing with OOH initiatives in 2024.

Client Success
“I would recommend OUTFRONT advertising platforms to other advertisers. The clientfacing team is a pleasure to work with and having design resources included made creating designs and refreshing board concepts mid-flight a seamless process.”
- Tim Saccone, VP Marketing World Travel Holdings

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.