Coming to Cannes Lions? Say Bonjour to OUTFRONT!

June 16, 2025

It's one of our favorite times of the year – the Cannes Lions International Festival of Creativity. The celebration of all things advertising is back on the French Riviera all week long!

You can find OUTFRONT along Cabana Row, where we will be debuting our latest positioning: From Traditional to Transformational – OOH’s Real-World Presence Reimagined. In addition, daily Happy Hours will be complemented by OUTFRONT XLabs and Adolescent creative collab: Future Tense: A DOOH Gallery. Each day from 4–6:30pm, we’re unveiling a dynamic piece of original work. Four days. Four pieces. One bold vision for the future of DOOH. Titles include: Bright Drift, Lightrise, Tone Flow, and Inner Bloom. It truly is a gallery for the algorithmic age—where light, code, and feeling collide.

Before you leave the cabana, don’t forget to snap a selfie. Why? OUTFRONT is staging a showstopping, real-time activation that demonstrates the true connective power of out of home—turning a selfie into a story, a moment into a memory, and a single screen into a brand touchpoint with lasting impact.

Your selfie will be transformed in seconds by generative AI into a stylized illustration inspired by iconic 1960’s French Fashion art, placing it within a beautifully crafted digital postcard. That postcard? It instantly travels across the Atlantic to light up our 2TSQ digital spectacular in the heart of Times Square—live, large, and unforgettable. This isn’t just a selfie moment—it’s a full-circle, data-connected brand journey.

That’s just a snippet. All week long we’ll be proving the power of presence in the real world with panel speakers, happy hours, hosted meals, and a live concert performance by Busta Rhymes. Here’s where you can find OUTFRONT at Cannes Lions throughout the week.

OUTFRONT at Cannes Lions - Monday, June 16

 
We start the week by writing the next chapter in our collaboration with The Female Quotient, the largest global community of women in business (SOURCE: The FemaleQuotient). FQ’s Equality Lounge will present a panel entitled Leadership Legacy: Why We Lead featuring OUTFRONT VP of Brand Partnerships Valerie Vespa. Moderated by FQ advisor Joanne Bradford, the panel will also include several of the industry’s other leading ladies: Andrea Zapata of T-Mobile Advertising Solutions, McCann New York’sAmber Guild, Kerry-Anne Hamilton of #paid, and Nicole Eppolito Spence of Snap Inc. Together, they’ll answer a profound question: what impact do we hope to create through our work and relationships? The Female Quotient’s Equality Lounge will be located at Hôtel Martinez; this event is at 12:30 pm. You can view their full week’s agenda and RSVP here.

OUTFRONT at Cannes Lions – Tuesday, June 17

Tuesday is a busy day on stage for OUTFRONT at Cannes – including a fireside chat with Vanessa Broadhurst, EVP Global Corporate Affairs, Johnson & Johnson, and Sharb Farjami, CEO, North America, WPP Media, moderated by OUTFRONT CEO Nick Brien. You can catch that conversation at 10:30 am at the Brand Innovators Beach Stage. Access this session, and all of Brand Innovators’ Cannes programming, with a complimentary registration.

Then at 11:15 am, Brad Alperin, our Head of Enterprise Brand Solutions, will speak on a programmatic DOOH panel at T-Mobile Beach. The panel will go beyond reach to explore programmatic digital out of home’s full potential, driven by data, dynamic creative, and cross-channel integration. Brad’s fellow panelists include Esther Raphael of Intersection, Liane Nadeau of Digitas North America, and Carly (Roenbrook) Carson of PMG. Vistar Media’s Lucy Markowitz will moderate. To catch this one, register here.


Then at 4:30 pm, Brad Alperin heads to the Brand Innovators Beach Stage, where he will moderate a discussion with Erica Roberts, Chief Creative Officer, BBH USA, and Amy Bonitatibus, Chief Corporate Affairs Officer at PayPal. The subject? Reinventing the PayPal brand and awakening the payments giant.

OUTFRONT at Cannes Lions – Wednesday, June 18

On Wednesday morning, you can catch OUTFRONT Chief Technology Officer Prem Purayil speak on one of the hottest topics of the day: The Rise of Agentic AI. Also a part of this discussion: Tim Barnes, Director, Advertising & Marketing, AWS, Umang Shukla, Global Partnerships, Anthropic, and Paolo Yuvienco, Group Global CTO, Omnicom.

Amazon Web Services hosts this panel on Le Rooftop at 10:00 am.

Does this agenda sound a little too “all work and no play” for you? Don’t worry. We saved the best for last. We’ve partnered with Influential to present the one and only Busta Rhymes! His performance happens at 10:00 pm at Influential Beach and this invite-only event supports Big Brothers Big Sisters of America.

OUTFRONT at Cannes Lions – All Week Long

Of course, we’re all here for new connections – so we’ve got a full slate of networking opportunities lined up from Monday through Thursday. The OUTFRONT Cabana will present the Pink Drinks & Big Thinks happy hour on Monday, Tuesday, and Wednesdayat 4:30 pm.

Most importantly, with so many old friends and new in one place, we’d love to get someone-on-one face time. After all, there’s nothing like a little real-world presence.

Capacity is limited for all events – you can view OUTFRONT’s full Cannes Lions schedule and reserve your space here.

We’ll see you in Cannes!

Author: Jay Fenster, Marketing Manager @ OUTFRONT

Links to third-party content are not endorsed by OUTFRONT Media. Past performance may not be indicative of future results. OUTFRONT does not guarantee specific results or outcomes.