Food Carts, Craft Beer, and Billboards - OUTFRONT in Portland

August 19, 2025

In his book Shoe Dog, Phil Knight, founder of Beaverton, Oregon-based Nike wrote about the Oregon Trail, “The cowards never started, and the weak died along the way – that leaves us.” This pioneer mentality is deeply woven into the fabric of Portland – from the name of the NBA’s Trail Blazers to the city’s start-up scene, Portlandians fear no frontier.

Fortunately for modern day pioneers of all sizes, OUTFRONT’s Portland presence is as creative, innovative and exceptional as the community that it exists in.


Our physical and digital assets reach and connect with diverse audiences across the region; our ability to provide cost-effective and efficient media mixes allows us to deliver on an even more granular level.

Portland is a city that thrives on diversity, creativity, and our deep connection to nature. As you explore the vibrant streets and lush parks, you'll find a community that embraces its unique culture and celebrates its eclectic charm. The city’s famed slogan “Keep Portland Weird” encourages people to embrace their differences, express their passions, and cherish their sometimes-unconventional way of living. The city is renowned for its exceptional – and often unique – food, beer, wine, attire, and outdoor enthusiasm.

 
OUTFRONT’s inventory meets Portlanders where they are – out of home. With over 200 canvases in and near downtown, including walls, posters and bulletins – and approximately 1,000 displays elsewhere across the Portland DMA – OUTFRONT dominates. Billboards and wallscapes engage foodies exploring Portland's legendary food cart scene, whose 500 carts offer diverse culinary delights – a staple of the city.

 
Then there’s the beer. Portland has been deemed the “Craft Beer Capitol of the World” and is touted as the birthplace of the modern brewpub. It’s no wonder many consider it the Mecca for craft brewing in America, with over 70 craft breweries within the city’s limits.

OUTFRONT’s assets are as much a part of the Portland landscape as Lumberjack Chic attire. With high-impact billboards on major thoroughfares coming and going from the city and poster displays that dominate the surface streets of downtown and surrounding neighborhoods, we connect brands and businesses with locals where they live, work, and play. OUTFRONT’s ability to connect businesses to Portland audiences is unrivaled. There isn’t even a close second. We are Portland’s prominent OOH vendor, reaching 97% of the market each week (SOURCE: Geopath).

 
Our traffic, the nation’s seventh worst, translates to long dwell times, while the market’s average $117K household income represents an audience with buying power.

And when your great outdoors looks like Oregon’s, we’ll make any excuse to go OUT. From the first cherry blossom of the year until the last leaf drops in fall, Downtown Portland and its Waterfront are packed with events, festivals and outdoor activities. OUTFRONT has extraordinary placements that allow brands to be a part of these events and experiences.

 
Beyond the city lights, our reach extends to nearly every major highway and interstate in the Portland DMA. We have extraordinary displays that connect with people on I-84 as they travel through the Columbia River Gorge and to and from Mt. Hood, southeastern Washington, eastern Oregon, and Idaho. Our fantastic placements on I-5 and I-205 gain the attention of people as they cross the state line from Vancouver into Portland and vice-versa.

Our exceptional Highway 26 units connect advertisers to one of the Pacific Northwest’s largest suburban populations along a key route – and we are the only OOH vendor with inventory on this extremely in-demand stretch of road.

Portland is a distinctive city full of unique individuals – and OUTFRONT is how to reach them. Contact us today to learn more.

Jack Buchanan, Ship-In Manager @ OUTFRONT

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