Reebok Reveals Angel Reese Collab with WNBA All-Star Weekend Wallscape
August 14, 2025
When the best basketball players in the league arrived in Indianapolis for WNBA All-Star Weekend last month, they came with a message.
Pay us what you owe us.
The statement-making shirts the players wore to practice got the whole country talking about the issue of pay equity between these athletes and their male counterparts.
Timed to coincide with collective bargaining agreements, the silent message did not fall on deaf ears. In fact, inside Gainbridge Fieldhouse during the game, fans chanted “pay them.”
While these athletes are fighting for respect and recognition from the league, for now at least they’re getting it from brands. From the moment players arrived at the IND baggage claim, they were greeted by ads celebrating and supporting them.
Perhaps no player was more visible in Indiana than Angel Reese, the Chicago Sky star whose likeness graced an oversized wallscape advertisement for Reebok adjacent to Bicentennial Unity Plaza, a stone’s throw from the arena.
That prime location, right in the heart of downtown and all the weekend’s action, earned the campaign extra impressions in the background when Good Morning America anchors interviewed the players in the days leading up to the game and made an impact on fans as they arrived and explored.
Angel herself proudly posted the wallscape to her Instagram – but she wasn’t the only one, as the board went viral, with even Shaquille O’Neal amplifying the Reebok campaign.
Reebok also surprised fans with a signed t-shirt giveaway as part of the promotion for the brand-new Reebok x Angel Reese basketball shoes.
Sporting events like WNBA All-Star represent an opportunity for brands to connect themselves to culture, to join the cheering crowds in a way that they take with them afterwards.
Reebok brand showed up big in real life with contextual relevance and brand experience – and reaped the rewards online as well. Amplified by a few big fan accounts, the campaign earned over 33,000 Instagram likes (SOURCE: Instagram).
Out of home isn’t just advertising – it’s part of the environment. It’s part of the experience. It’s part of the excitement. And that’s something only IRL media can say.
Are you ready to rev up some recognition of your own? OUTFRONT can help.
Jay Fenster, Marketing Manager @ OUTFRONT
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