Famous for its thriving music scene, bustling tourism, top healthcare companies, economic strength, and warm hospitality, Nashville, or “Music City” is a desirable place to live, work, and visit. Nashville hosts 16.9 million tourists annually and is home to some of the most iconic landmarks in the country. Residents alone drive 150+ miles weekly, which keeps roadways full, and billboard advertising top of mind for consumers. Discover why Nashville is ideal for outdoor advertising, giving your brand massive reach, and the real-life presence it deserves.