Black History Month
Honoring Black Creative Excellence
For the second consecutive year, OUTFRONT is partnering with Ad Age to celebrate Black History Month by honoring Black creative excellence. Together, they are showcasing the industry’s most creative talent on billboards across the country for February.
Each billboard will feature a photo of a creative executive making an impact on the industry, their title, and social media handle. In transit and street-level locations, the campaign will also include a QR code that will direct commuters to learn more about the full Black Creative Excellence series on AdAge.com.
OUTFRONT’s own Midwest Regional Creative Director, Nicole Mapp, kicked off the month as Ad Age’s first guest editor with a personal essay discussing her work with Color of Change. You can read it here. Color of Change built on the 2021 campaign, with a resonating message that is running in target markets across America this month.
“We are thrilled to partner with OUTFRONT on this project and give the stage to incredibly talented creators across the industry. We hope this partnership will help amplify their voices and inspire other creatives,” - Jeanine Poggi, editor of Ad Age.
As the most visible platform in America, we have a profound opportunity to positively impact the people and businesses within the communities in which our canvases exist. This campaign is an example of OUTFRONT’s unique role in driving cultural impact by being embedded into the fabric of our communities.