With Market Momentum and the Digital Billboard Boom, Grand Rapids Is on the Rise

September 18, 2025

Grand Rapids isn’t just about furniture and craft beer anymore. Though we still do those things really well, these days our city is buzzing with a bigger energy. From the S-Curveto the Medical Mile, you can feel our momentum.

We’re growing fast, not just in size but in spirit, mixing that classic Midwestern warmth with a fresh wave of innovation. With new businesses popping up downtown and promoting themselves on the digital billboards that light up our skyline, Grand Rapids is clearly on the rise. We’re growing, evolving, and showing off a fresh energy you’ll want to be a part of.

 
When folks in Grand Rapids step out of the house, we’re not just running errands. We’re heading to Van Andel Arena to catch a Griffins hockey game or to cheer on the Grand Rapids Gold on a packed basketball night.

We’re grabbing a bite downtown before a show at the Civic Theatre, strolling through Frederik Meijer Gardens, or hitting up LMCU Ballpark to watch the Whitecaps swing for the fences. And while we’re out and about, OUTFRONT’s digital screens and billboards are there to greet us in real life. Whether it’s on the S-Curve, outside Meijer HQ, or along the expressway, these displays are woven into the rhythm of the city, catching eyes and sparking conversations as Grand Rapidians go about our day.


And then there’s ArtPrize, which transforms Grand Rapids into a living canvas every fall. ArtPrize is one of the largest international art competitions in the world, bringing over 800,000 visitors to the city to explore stunning installations, performances, and interactive exhibits across downtown (SOURCE: ArtPrize).

As art lovers wander through the streets, parks, and venues, they’re taking in more than the art. They’re also experiencing OUTFRONT’s digital and static billboards IRL, seamlessly woven into the city’s creative energy. It’s the moment when Grand Rapids is most alive, and our medium serves as an essential part of the visual conversation.


The Meijer LPGA Classic brings another burst of energy and excitement to Grand Rapid seach year. Featuring top female golfers from around the world, the tournament offers fans a thrilling preview of elite play just ahead of a major championship. But it’s more than just golf. Thanks to Meijer’s Simply Give program, every swing and putt helps support hunger relief efforts across the region. The event is a true community celebration, with locals showing up in full force to volunteer, cheer, and take part in experiences like Discovery Land, the Grand Taste culinary showcase, and the 5K Run & Walk.


One of our most coveted digital billboards in Grand Rapids is located just outside grocery chain Meijer’s headquarters. Delivering exposure to corporate decision-makers, daily commuters, and retail professionals, this screen has become a top priority for CPG brands eager to get in front of the right eyes. It’s not just a billboard; it’s a strategic play. Brands understand the value of placement here, knowing that this canvas can reach and influence key players at one of Midwest’s retail giants every single day, right at the heart of their routine.


As Grand Rapids continues to expand and evolve, OUTFRONT’s IRL presence has grown right alongside it. With over 70 digital screens, more than 400 billboards, and nearly 600 posters across the market, OUTFRONT has become a big part of how brands connect with the community. Whether you're cruising past the Grand River or heading into downtown, it’s impossible to miss these bold, eye-catching displays.


Grand Rapids’ unique blend of Midwestern warmth, economic momentum, and cultural vibrancy makes this a standout market for advertisers. Our strategic location in West Michigan, combined with a growing population and strong business presence, delivers a diverse and engaged audience. From healthcare and education to retail and manufacturing, the city’s economic landscape is as dynamic as its people. And with OUTFRONT’s expansive network of digital screens and traditional static displays, brand shave the tools to make meaningful connections across the market.

Let us help introduce your brand to the “Heart of West Michigan.” Reach out today to see how OUTFRONT can bring your message to life in Grand Rapids.

Author: Jen Smith, Marketing Manager, and Brad Eldridge, Vice President, Grand Rapids & Flint @ OUTFRONT

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