Urban Panel Advertising

Urban Panel Ads

out of home urban panels advertising above subway

Located above subway entrances and complete with train information, digital and static urban panels provide a dominant and vibrant street-level presence, catered to provide an unrivaled connection with daily urban commuters and city-goers. Visible to all subway riders, pedestrians, and vehicles, urban panels are the perfect way to target not only a mass audience, but a vastly diverse audience.

78%

Recall Seeing in the Past Month - 78% of consumers recall seeing transit advertising in the past month.

77%

Notice - 77% notice their physical surroundings more now than pre-pandemic.

35%

Use DOOH - 35% of marketers use DOOH to complement a digital plan.

Highlights & Results

On The Street and in Transit

What are Urban Panels, and how do they fit into an overall OOH advertising strategy?

Urban Panels are street-level out of home advertising canvases that are typically located in transit corridors. Urban Panels can influence not only transit riders but pedestrians and drivers as well. OUTFRONT offers Urban Panels in three varieties: traditional static, Digital Urban Panels, and full-motion Video Urban Panels.

Are Urban Panels suitable for both brand awareness and direct response advertising campaigns?

Yes, Urban Panels are suitable for both brand awareness and direct response advertising campaigns. Even though out of home advertising is thought of as a brand awareness medium, it's very effective for lower-funnel consideration and intent. Urban Panels are also great at directing people to a brick-and-mortat location of an advertiser.

Can Urban Panel ads be used effectively for hyperlocal marketing?

Yes, Urban Panels can be used effectively for hyperlocal marketing because it reaches consumers in the locations closest to where they live, work, and play - outside the transit stations they use all the time. Urban Panels can be used to direct audiences to brick-and-mortar locations near the ad.

What are the most important design principles for an effective Urban Panel ad?

The most important design principles for an effective Urban Panel ad are the same as for other out of home formats: simple, clean design with no more than seven words, using bold colors and a single call to action or contact method.

How do advertisers choose the best locations for their Urban Panel ads?

We can help advertisers choose the best locations for their Urban Panel ads! Our smartSCOUT targeting tool can help pinpoint your audience wherever they are - and whenever they're going to be there. We can then identify exactly which Urban Panel locations are most likely to over index for reaching them.