Bike Share Advertising

Bike stands present residents and visitors with an affordable, accessible, and green transit solution which you will find in city areas. All of our bike share advertising locations are located in highly populated urban areas as well as desirable neighborhoods, meaning they are able to direct an advertising focus to pedestrians as well as vehicular traffic.

112M

Took Trips - Bikeshare riders took 112 million trips in 2021.

58%

Trusted the Medium - 58% of consumers trust OOH, more than any other medium.

53%

Make a Purchase - 53% of consumers say OOH gave them all the information needed to make a purchase.

Highlights & Results

Advertising on Bicycles Works

out of home bike share advertising suffolk

What are the key benefits of advertising at bike share stations?

Bike share advertising is hyperlocal, reaching consumers in the neighborhoods where they work, play, and live. Bike share advertising also helps brands position themselves as supporters of green transportation. Bike share advertising offers an IRL physical presence that translates to trust for brands that use it.

How can businesses use bike share advertising to target eco-conscious consumers?

Businesses can use bike share advertising to target eco-conscious consumers by promoting their environmental credentials and positions and by creating contextually relevant creative that connects the brand to the act of using bike share or to conservation in general.

What creative strategies work best for capturing attention at bike share locations?

The creative strategies that work best for capturing attention in bike share ads are the same as for other out of home formats - clean, simple design with bold colors, seven words or less of copy, and no more than one call to action or contact method.

How can businesses choose the best bike share stations for their advertising campaign?

Through our proprietary targeting tool smartSCOUT, we can identify the bike share station locations best suited to deliver your advertising to your audience. Do you know who your customers are? We can identify where they're most likely to be.

What is the typical duration of a bike share station advertising campaign?

The typical duration of a bike share station advertising campaign is four weeks. However, longer campaigns offer numerous benefits: they're more suitable for measurement including brand lift studies; they drive more brand effects; and they create more long-term business impact.