Bus Shelter Advertising

Bus Shelter
Advertising

out of home advertising bus shelters for j crew

Located at key consumer convergence points throughout selected markets, OUTFRONT bus shelters follow routes that include both urban and residential areas in New York City, New Jersey, Los Angeles, and more.

Bus stop ads offer extensive curbside positioning along main roadways in desirable urban neighborhoods. The ability to emphasize curbside messaging along main roadways results in high circulation in areas where other media are not available. When paired with billboards and mobile advertising, shelters can help any advertiser establish brand awareness.

53%

Provided Info - 53% of consumers say DOOH gave them all the information needed to make a purchase.

55%

Noticed - 55% of commuters noticed bus ads in the past month.

58%

Trusted Medium - 58% of consumers trust OOH, more than any other medium.

How can I select the best bus shelter locations for my advertising campaign?

To select the best bus shelter locations for your advertising campaigns, the first step is to identify who your audiences are. The second step is to use an audience targeting tool like our proprietary smartSCOUT™ platform to identify the times and places where your ad is most likely to reach and influence them.

How long should a bus shelter ad campaign run for optimal impact?

The standard length of a bus shelter ad campaign is four weeks, but longer campaigns have been proven to gain momentum over time. Campaigns on digital bus shelters can run for shorter periods of time because there's no need to produce physical materials.

What factors influence the cost of bus shelter advertising?

How much does bus shelter advertising cost? It depends on a few factors, including the timing of the campaign, the location of the bus shelter, the duration of the ad flight, and the format of the media. However that math turns out, high-quality impressions and low CPMs make out of home formats like bus shelters the best value in advertising.

Can I secure multiple bus shelter locations as part of a regional or citywide campaign?

Advertising on bus shelters is always more impactful when the campaign runs in more impressions! A larger footprint means a greater population of consumers to influence.

How can I measure the effectiveness of my bus shelter advertising campaign?

To measure the effectiveness of bus shelter advertising campaigns, we partner with leading independent third-party measurement providers like StreetMetrics, MFour, and Reveal Mobile to offer a full suite of attribution capabilities - studies that can measure brand lift, sales lift, website visitation, and even footfall - whether someone saw the ad and visited the advertiser.