Wanderlust is a funny thing.

Sometimes you don’t know where you want to go – you just know that you want to be somewhere else.

That’s where out of home comes in.

Billboard and transit advertising impacts would-be travelers in their home cities, reaching them with your finest travel inspo imagery as they live, work, and play. Out of home doesn’t just reach your audience either – OOH engages them and encourages them to Google you, visit your website, and find you on Instagram – among many other levers that this powerful and versatile medium can pull to drive buzz, activation, and visitation.

What is it about out of home advertising for travel advertisers that works so well? Well, for starters it’s the canvases – from big, bold, and unmissable wallscapes and bulletins to transit media people stare at for minutes instead of seconds, OOH commands attention like nothing else – in fact, its average 12 seconds of eyes-on dwell time is higher than every single digital format (SOURCE: QMS/Amplified Intelligence).

Out of home excels at transforming that attention into action, especially with immersive, multi-canvas formats like Station Dominations and Subway Wraps as well as with interactive digital out of home technology like 3D anamorphic creative, live data like temperatures integrated into the ad, and even QR codes that change the course of the ad.

This is not your grandfather’s billboard advertising – but it still works as effectively as ever. In fact, 62% of consumers recently noticed OOH advertising for a hotel brand – seven in ten for Gen Z and Millennials. Of those, nearly half visited the hotel’s website and one in three booked a stay at the hotel (SOURCE: The Harris Poll, 2023).

Part of why OOH works so well is that consumers encounter it in the real world, not when they’re watching TV, listening to a podcast, or doing something else that the advertising interrupts.

Another part is OOH’s ability to deliver the right message to the right audience at the right time. Do you know who your customers are? We know where to find them with smartSCOUT™, our proprietary audience targeting tool, and we can even layer on mobile or digital campaigns to seamlessly continue the engagement – which, incidentally, becomes more likely after someone’s been primed with the same at via OOH.

For your destination, out of home lets you show off everything that makes it special and then capitalize on the interest created. For consumers, OOH is a serendipitous source of ideas and inspiration.

Get your next guests to travel to you by putting your ads in flight with us!