OOH omnichannel political advertising works because IRL media makes people who see it more likely to act when they see the same advertiser elsewhere. It’s the power to move minds. That means billboards are the perfect anchor for political retargeting after OOH exposure. 

• Increase ROAS of Digital Channels: Adding IRL media supports a political advertising full-funnel strategy, supercharging channels like social, TV, and search. Adding IRL to a TV campaign makes it 96% more likely to increase fame; adding IRL to social makes an ad campaign 106% more likely to lift esteem. (SOURCE: Rapport/IPA Databank/Peter Field)
  
  
• Unified, Seamless Messaging: A voter retargeting cross-channel campaign delivers the right message across digital touchpoints after IRL exposure. Mobile retargeting political OOH helps get the most out of all channels. DOOH audience extension helps political campaigns act with agility and speed.
  
  
• Capture Voters’ Fragmented Attention: Screen fatigue is real, but the real world is too. Cross-channel voter activation via out of home IRL advertising keeps them tuned in. OOH-to-digital retargeting of political advertising tells one story across multiple touchpoints.