Amazon
Books

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amazon books digital billboard out of home advertising in new york cityamazon books digital billboard out of home advertising in new york city
We excited authors to share their billboard with millions of avid readers on social
Over 8 weeks, Amazon featured editors’ picks and top of the chart books on a digital billboard in New York City. Almost every author took to social media to share their book on the billboard.

12.4M+

Potential people reached​ on Instagram
Source
INSTAGRAM, 2020​

1.96M+

Potential people reached​ on Twitter
Source
TWITTER, 2020​
amazon books digital billboard out of home advertising in new york city
amazon books digital billboard out of home advertising in new york city
Strategy & Tactics
Strategically Placed
Amazon used a highly impactful, single digital billboard outside of Penn Station to share new books every week.

Creative Excellence
Every week, Amazon showcased 3 top charted books or editors’ picks. The creative featured book covers and where consumers could purchase the book.

IRL to URL
Nearly every author shared a picture of their book on the billboard to their social channels. In total, the authors’ reached millions of readers across Twitter and Instagram.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.