Crime Stoppers

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flint crime stoppers billboard out of home advertising
We delivered 26% above the SAR benchmark for Crime Stoppers of Flint and Genesee
Crime Stoppers partnered with Hamilton Community Health Network for the Illuminating Community Change project (IC2), providing a way to hear from residents directly, and learning what the community wants and needs to help develop a safer and healthier neighborhood.

2.3M+

GM OOH Impressions
Source
CRIME STOPPERS

3.77%

Secondary Action Rate
Source
CRIME STOPPERS

820K+

Mobile Impressions
Source
CRIME STOPPERS
Strategy & Tactics
Strategy
For this 30-week campaign, Crime Stoppers used proximity targeting to set a 2-mile radius surrounding a fixed bulletin, which is located in one of the highest traffic surface streets in the heart of Flint’s Northside.

Results
In addition to the 2.3M+ roadside impressions, the Crime Stoppers’ campaign delivered over 820K mobile impressions with a CTR of 0.27%. This campaign yielded a secondary action rate of 3.77% which is 26% above the mobile benchmark.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.