out of home digital transit advertising new york city hbo maxout of home digital transit advertising new york city hbo max
HBO turned to OUTFRONT to achieve an immersive experience for commuters, delighting fans with the iconic voice of “Gossip Girl,” Kristen Bell.

Utilizing digital out of home, both the announcements and the Liveboards teased the premiere date leading up to the launch, then switched to “now streaming.” The campaign tied in with social media including various influencers who visited the famous “Gossip Girl” stations, saw the Liveboards, heard the voice announcement, and shared on social media.
out of home digital transit advertising new york city
out of home digital transit advertising new york city
Leading up to the launch of Season 2 of "Gossip Girl," influencers took to Grand Central, 86th Street, and Prince Street stations where Kristen Bell welcomed NYC to this upcoming season.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.