Legacy
Glassworks
Legacy Glassworks’ goal was to increase foot traffic and ticket sales for the 2022 Midwest THC festival. In 2021, the Midwest THC festival saw an attendance of 500 people so in 2022 Legacy Glasswork’s wanted to increase their attendance dramatically.
.40%
Total Mobile Click Through Rate
Source
LEGACY GLASSWORKS
LEGACY GLASSWORKS
.94%
Mobile Click Through Rate for the Targeted Audience of HHI $150-$200K
Source
LEGACY GLASSWORKS
LEGACY GLASSWORKS
1.2M
Total Impressions
Source
LEGACY GLASSWORKS
LEGACY GLASSWORKS
500
Clicks Generated
Source
LEGACY GLASSWORKS
LEGACY GLASSWORKS
1.1K%
Attendance Increased Compared to 2021 Festival
Source
LEGACY GLASSWORKS
LEGACY GLASSWORKS
Strategy
Results
Legacy Glassworks’ used OUT’s digital direct product 4 weeks before the event and layered in our mobile network to create additional awareness the week before the event.
Using OUTFRONT’s digital direct product, Legacy Glassworks blanketed the market with a spot on all 30 OUT digital bulletins across the Twin Cities. Additionally, Legacy Glassworks added a mobile campaign using proximity targeting and geofenced a 10-mile radius around Minneapolis Ciderworks the event location the week before the event.
Using OUTFRONT’s digital direct product, Legacy Glassworks blanketed the market with a spot on all 30 OUT digital bulletins across the Twin Cities. Additionally, Legacy Glassworks added a mobile campaign using proximity targeting and geofenced a 10-mile radius around Minneapolis Ciderworks the event location the week before the event.
Results
The THC Festival saw over 6,000 attendees with a significant amount of attendance attributed to seeing the digital billboard messaging. This is a 1,100% increase compared to the attendance in 2021.
The digital direct portion of this campaign delivered 1.1 M impressions prior to the event. The mobile campaign delivered 127,000 impressions and over 500 clicks. The total click through rate for this campaign was .40% which is 33% above the mobile benchmark.
The best performing mobile zip codes were within a 3-mile radius of the event and mobile ads focused on high income audiences of $150-$200k which we saw a delivery of .94%, which is 200% over the mobile benchmark.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. The digital direct portion of this campaign delivered 1.1 M impressions prior to the event. The mobile campaign delivered 127,000 impressions and over 500 clicks. The total click through rate for this campaign was .40% which is 33% above the mobile benchmark.
The best performing mobile zip codes were within a 3-mile radius of the event and mobile ads focused on high income audiences of $150-$200k which we saw a delivery of .94%, which is 200% over the mobile benchmark.