out of home billboard poster advertising okcupid
OkCupid utilized OOH media to drive awareness of the app through redefining the F in DTF, while simultaneously aligning a better dating experience with the brand.

1.6M

Consumers Reached on Twitter
Source
NUVI, 2018, ADWEEK

50%

Increase in Mentions on Social Media
Source
NUVI, 2018, ADWEEK
out of home billboard poster advertising okcupid
out of home billboard poster advertising okcupid
Strategically Placed
Large format OOH, including bulletins and walls, and transit advertisements were featured in NYC, Chicago, San Francisco, and Washington DC.

Creative Excellence
The creative featured better alternatives to the original meaning of DTF. Each piece ended the phrase differently including: Down to Fight about Politics, Down To Fly the Red Eye, and Down to Fall Head Over Heels.

IRL to URL
The campaign received significant press and social media attention.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.