Planned Parenthood delivers vital reproductive health care, sex education, and information to millions of people worldwide. OUTFRONT enabled Planned Parenthood to have a broader reach in local Washington communities. The goal sought to create awareness of their local in person services to high impact audiences and drive traffic to their website.
Secondary Action Rate
Mobile Impressions Delivered
Planned Parenthood targeted specific zip codes within 10 miles of their clinic location. They reached both their demographic & location-based target audiences with a purposeful mobile strategy, serving as an effective secondary touchpoint.
With the help of our award-winning OUTFRONT Studios team, Planned Parenthood’s creative was straight forward and eye-catching. The campaign promoted their mission statement & informational resources, delivering over 2 million targeted mobile impressions.DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.