Soapy Joe's

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soapy joes billboard out of home advertising in san diego californiasoapy joes billboard out of home advertising in san diego california
We drove over 760,668 mobile impressions for Soapy Joe's
Soapy Joe’s, a popular self-service car wash in San Diego County, was looking to promote their brand and service options to the community. The car wash utilized OOH and a targeted mobile campaign to increase Wash Club Membership sign-ups, and spread the word about their convenient hours, lightning-fast express service, and premium upgrades.

288

Store Visitations
Source
SOAPY JOE'S

2.4K+

Total Clicks
Source
SOAPY JOE'S

760K+

Impressions Delivered
Source
SOAPY JOE'S

0.32%

CTR
Source
SOAPY JOE'S
Highlights & Results
out of home billboard advertising soapy joes
Strategy & Tactics
Strategically Placed
Soapy Joe’s utilized both bulletins and posters near their El Cajon Blvd. car wash location in the San Diego area to reach drivers.

Targeting
The car wash targeted thirteen car washes with five-mile radius. Multiple audiences were reached across seven zip codes in San Diego County. Audiences included car owners, luxury car owners, car enthusiasts, young drivers, and many more.

Web Linked Banner Ad
Soapy Joe’s utilized two creatives and two banner sizes displaying price promotions to bring attention to the Wash Club Membership deals. The banners featured a “Join Now” button with the car wash logo prominently placed. This banner directed users to an informational page about the promotion. This resulted in 288 in-person visits to the car wash from mobile engagement alone.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.