Women's History Month

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Women’s History Month 2024

Building on their two-year partnership, Ad Age x OUTFRONT extend national billboard coverage to celebrate Women’s History Month. Together they are honoring leading women in advertising, marketing, and media. This special campaign shines a spotlight on the contributions of women throughout history and in contemporary society.

Advice and inspiration from Ad Age’s 2023 class of Leading Women will be featured on OUTFRONT's digital media across the U.S. – including billboards and transit locations, with QR codes directing people to AdAge.com for more information. Each billboard will feature a photo of a leading women making an impact on their industry, their title, and social media handle. To learn more about these women and to read their personal essays entitled “How I…” please visit Ad Age.

"After two successful years working with Ad Age on Black History Month initiatives, I am thrilled to extend our partnership into Women’s History Month.” said Liz Rave, Vice President, Marketing at OUTFRONT. "Through highlighting strong, powerful women and their contributions on our large format media, we aim to celebrate the diverse talents, achievements, and contributions of women in media, art, culture, and innovation. By amplifying their voices and stories, we hope to inspire audiences to recognize and celebrate the vital role of women in shaping our world."

Additionally, Moments by OUTFRONT, the award winning out of home content platform, celebrates Women's History Month with curated content now seen on OUTFRONT’s transit media by millions of commuters daily. Moments in Culture showcases the works of rising women artists exploring contemporary Cubism. Moments in Art invites commuters to experience Joan Jonas' transformative video art piece "Mirage," sourced from MoMA's collection. Moments in Life, a partnership with PureWOW, highlights the inventions made by women throughout history, inviting audiences to reflect on the ingenuity and creativity of women inventors and their profound impact on society.

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As the most visible platform in America, we have a profound opportunity to positively impact the people and businesses within the communities in which our canvases exist. This campaign is an example of OUTFRONT’s unique role in driving cultural impact by being embedded into the fabric of our communities.