Seeking Connections IRL? Come Catch OUTFRONT at the OAAA OOH Media Con

May 5, 2026

No matter how sharp the cutting edge gets, technology will never re-create the magic of connecting with your audience in real life.

That’s why you’ll find OUTFRONT leadership on the stages of the OAAA’s OOH Media Con in Dallas next week! Happening from May 11 to 13 in Dallas, Texas, this year’s event has a fitting theme: The Human Medium. Living in a time where AI slop and deliberate misinformation call the whole online ecosystem into a haze of suspicion, it’s more important than ever to maintain a presence somewhere that can’t be faked: in real life.

Here’s where you can find us at the panels and breakouts of this year’s OAAA conference.

Breaking the Measurement Myth: OOH Success Stories

The common narrative around OOH measurement is that the system needs fixing. However, campaign performance measurement is a standout success. This panel of leading experts from brands, agencies, and media operators will dive into real-world examples of why attribution works and how it drives meaningful impact. OUTFRONT Chief Revenue Officer Jim Norton and his fellow panelists will share the strategies behind effective measurement and learn how it's moving the needle for brand marketers.

Panelists: Jim Norton, Chief Revenue Officer, OUTFRONT; Jill Nickerson, EVP, Managing Partner, Horizon Media; Joe McCambley, CMO, Saatva

Moderator: Jonathan Frangakis, Chief Commercial Officer, Reveal

Tuesday, May 12, 11:25 am – 12:05 pm

Breakout 2 – Grand Ballroom

The Human Medium in Practice: How OOH CMOs Are Navigating Today’s Market

What does it mean to be “The Human Medium?” In this session, OUTFRONT Chief Marketing & Experience Officer Stacy Minero and other industry marketing leaders will unpack "The Human Medium" positioning and share how they're navigating the realities of marketing IRL media today. As buyer expectations evolve and the demand for accountability increases, the conversation will explore how agencies and brands are reevaluating OOH, what it takes to break through, and how the industry's new narrative is being translated into clear, actionable go-to-market strategies. Panelists will discuss what's working, what's not, and why alignment across the industry – and a clear, unified voice-matters more than ever.

Panelists: Dan Levi, EVP & CMO, Clear Channel Outdoor; John Miller, EVP, Sales & Marketing, Lamar; Stacy Minero, Chief Marketing & Experience Officer, OUTFRONT

Moderator: Esther Raphael, CMO, Intersection

Wednesday, May 13, 9:30 am – 9:55 am

General Session – Chantilly Ballroom East

Real Life, Real Connection: How Shared Experiences Build Culture and Community

Wednesday, May 13, 10:20 am – 10:45 am

General Session – Chantilly Ballroom East

The most powerful brand and community building doesn’t happen in the feed. It happens in real life, where people gather, connect, and shape culture together. In this session, entrepreneur, broadcaster, and Atlético Dallas co-owner Kyle Martino joins OUTFRONT CEO Nick Brien to explore why brands are returning to the physical world just as digital channels become more fragmented and private. Together, they’ll unpack how grassroots energy scales into national influence, how brands can activate around real-world moments, and what this convergence means for marketers looking to make an impact where life actually happens.

Panelists: Kyle Martino, Co-Owner, Atlético Dallas; Nick Brien, CEO, OUTFRONT

The Leadership Outlook

It wouldn’t be an OAAA OOH Media Conference without its annual closing tradition: a candid conversation with the Chief Executives of the three largest U.S. companies in the space. Get a glimpse into their insights on the current state of the market, the challenges and opportunities ahead, and their vision for the future of outdoor advertising.

Panelists: Sean Reilly, President & CEO, Lamar Advertising Company; Scott Wells, CEO, Clear Channel Outdoor Holdings, Nick Brien, CEO, OUTFRONT

Moderator: Terence Kawaja, CEO & Founder, LUMA Partners

Wednesday, May 13, 11:55 am – 12:40 pm

eneral Session – Chantilly Ballroom East

You won’t want to miss any of these sessions. Not registered for the conference? You’ve still got time.

Author: Christine Rose, Senior Marketing Director, West Region @ OUTFRONT

Links to third-party content are not endorsed by OUTFRONT Media. Past performance may not be indicative of future results. OUTFRONT does not guarantee specific results or outcomes.