Known as the Land of 10,000 Lakes, the North Star State, and the Bold North, Minnesota stands out as the 12th largest state in the U.S., offering many outdoor activities like hiking, boating, and winter sports. The state boasts over 22,000 snowmobile trails, 4,000 mountain biking trails, and more than 500 golf courses. With a high standard of living and a reputation for being one of the best-educated and wealthiest states, Minnesota presents an ideal backdrop for outdoor advertising. Utilize OUTFRONT’s strategically placed billboard bulletins to effectively reach top audiences in Minnesota’s lake cabin country and other key locations, tapping into a market that enjoys an active, outdoor lifestyle.
Digital Expansion — The digital footprint in the Twin Cities has increased by 70%, giving brands the opportunity to dominate the market. Minneapolis' Digital Network allows brands to have market wide exposure, near real time messaging, and creative flexibility.
Exposure to OOH — 99% of Minnesotans are exposed to OOH.
Deliver Impact in Minnesota
Static Coverage Across Minnesota—
OUTFRONT has over 230 static locations across the Twin Cities Metro and Non-Metro.
Reach Mayo Clinic Audiences—
OUTFRONT is the exclusive provider of skyway advertising in Rochester, Minnesota. This downtown core is home to the world renown Mayo Clinic and is considered to be one of the best medical hubs in the Midwest. Target audiences from around the world with skyway media formats in Rochester.
Cabin Country Coverage—
As the Land of 10,000 Lakes, Minnesota is known for endless outdoor recreational activities. OUTFRONT’s digital network allows brands to target cabin country consumers with digital near real time messaging, and creative flexibility.
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