Highway Billboards & Bulletin Advertising

Highway Billboards & Bulletin Ads

out of home billboard bulletin advertising

The classic, iconic billboard format, bulletins command attention while driving mass brand awareness and secondary action. Bulletins and highway billboards are available in static or digital varieties and reach audiences through heavily trafficked key locations alongside highways and arterials, allowing brands to target both commuters, who pass the signs daily, and long-distance travelers.

With dimensions up to 14’x48’, bulletins are the largest standard billboard format, promising maximum impact for your brand’s message. To command even more attention, advertisers can augment bulletin advertisements with 3D props, extensions, lights, or even smoke!

3 in 4

Noticed Bulletins - 76% of consumers noticed a bulletin within the past month.

85%

Highly Engaged - Over 4 in 5 of billboard viewers look at ads some, most, or all of the time.

7 in 10

Discuss OOH on Road Trips - 70% of consumers noticed and discussed out of home ads while on road trips.

Highlights & Results

Bulletins get the word out.

out of home bulletin billboard advertising

What are the benefits of advertising on highway bulletins compared to other OOH options?

Highway bulletin style billboards are the classic out of home format, reaching consumers out and about as they live their lives, impacting them when they're not watching their favorite TV program, scrolling social media, or doing something else the advertisement interrupts.

How do I choose the best highway locations for my billboard ad?

To choose the best highway locations for your billboard, first, identify your audience. Second, use a targeting tool like OUTFRONT's proprietary smartSCOUT™platform to identify the places your audience is most likely to be, in the time when they're most likely to be there.

What design elements make an effective highway billboard ad?

Some of the best practices in highway billboard ad design elements include using bright colors, a focus on people over products, and no more than seven words of text and one call to action or contact method.

What factors influence the cost of a highway billboard campaign?

Highway billboard campaigns can accommodate most budgets. We offer a variety of highway bulletin sizes and formats, including both digital and traditional static options. The primary factors influencing their cost are where the campaign will run, when, and for how long.

How can I measure the effectiveness of my highway billboard campaign?

Measuring the effectiveness of your highway billboard campaign has never been more robust! OUTFRONT partners with leading independent third-party measurement providers like StreetMetrics, MFour, and Reveal Mobile to offer a full suite of attribution services that can quantify anything from brand lift to website visitation, sales lift to footfall.