Billboard Poster Ads

out of home billboard poster advertising
To reach consumers deep in the neighborhoods where they live, work, and play, advertisers rely on the poster format. Its presence is especially pronounced along primary and secondary roads in commercial and industrial neighborhoods, which makes posters perfect for targeting local audiences, whether behind the wheel or on foot.

Billboard Poster Sizes:
•10'x22' standard canvases
• 6'x12' junior canvases

7 in 10

Reached Weekly - OUTFRONT’s canvases reach 70% of Americans weekly.
Source
GEOPATH, 2020

+10%

More Likely to Trust - Consumers exposed to a brand’s OOH are more likely to trust that brand than those not exposed.
Source
MFour, 2020

47%

Noticed a Poster - Nearly half of Americans 16+ noticed a poster ad in the past month.
Source
NIELSEN, 2019
Highlights & Results
Posters deliver neighborhood audiences.
out of home billboard poster advertising
Resources
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