To reach consumers deep in the neighborhoods where they live, work, and play, advertisers rely on the poster format. Its presence is especially pronounced along primary and secondary roads in commercial and industrial neighborhoods, which makes posters perfect for targeting local audiences, whether behind the wheel or on foot. In addition to the standard poster format, which measures 10’x22’, we also offer junior posters. These 6’x12’ canvases are prominent in urban neighborhoods and can also be found along smaller streets, generally at eye level. Junior posters are very effective at reaching niche audiences and impacting the last mile of the buyer’s journey.
7 in 10
Reached Weekly - OUTFRONT’s canvases reach 70% of Americans weekly.
More Likely to Trust - Consumers exposed to a brand’s OOH are more likely to trust that brand than those not exposed.
Noticed a Poster - Nearly half of Americans 16+ noticed a poster ad in the past month.
Highlights & Results
Posters deliver neighborhood audiences.
From creative best practices to preview visualizations & specs. We got you covered.
Explore our library of creative specs for the various creative alignments available within our Media options.
Creative Best Practices
Check out our creative guidelines that will help foster the creation of effective and powerful digital creative.
Our proprietary data platform attributes impression counts, dwell time, and audience segmentation for our assets.