To reach consumers deep in the neighborhoods where they live, work, and play, advertisers rely on the poster format. Its presence is especially pronounced along primary and secondary roads in commercial and industrial neighborhoods, which makes posters perfect for targeting local audiences, whether behind the wheel or on foot.
In addition to the standard poster format, which measures 10’x22’, we also offer junior posters. These 6’x12’ canvases are prominent in urban neighborhoods and can also be found along smaller streets, generally at eye level. Junior posters are very effective at reaching niche audiences and impacting the last mile of the buyer’s journey.
7 in 10
Reached Weekly - OUTFRONT’s canvases reach 70% of Americans weekly.
Source
GEOPATH, 2020
GEOPATH, 2020
+10%
More Likely to Trust - Consumers exposed to a brand’s OOH are more likely to trust that brand than those not exposed.
Source
MFour, 2020
MFour, 2020
47%
Noticed a Poster - Nearly half of Americans 16+ noticed a poster ad in the past month.
Source
NIELSEN, 2019
NIELSEN, 2019
Highlights & Results
Posters deliver neighborhood audiences.

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