Trust is everything.

For finance brands, that’s truer now than it’s ever been. And it’s just as true for massive banks as it is for startup apps. Fortunately for both, out of home advertising’s real-world presence bestows trust and legitimacy upon advertisers along with brand awareness. In fact, for 58%, out of home is the most trusted advertising channel there is (SOURCE: MFour, 2020).

Here’s why for finance brands, out of home advertising is so impactful.

First, people notice it and recall it – partly because they encounter OOH when they’re not doing something else that gets interrupted by the ad. As a result, they like it better – and by extension, you. More than half of all consumers recall recently seeing an OOH ad for a financial brand (SOURCE: The Harris Poll/OAAA, 2022).

Second, out of home makes consumers take action! Especially the digital kind. Dollar for dollar, out of home outperforms every other medium in terms of driving things like social posting, website visitation, and app downloads (SOURCE: Comscore, 2022). That means out of home isn’t just an awareness play – it positively impacts the customer journey all the way down through consideration, intent, purchase, and even beyond that. That’s why 73% of those who’ve seen a financial OOH ad engaged with it (SOURCE: The Harris Poll/OAAA, 2022).'

Brands like Brex, Cash App, Visa, and Inter&Co have all achieved success from their high-profile billboard and transit campaigns, which have included immersive Station Dominations, larger-than-life wallscapes, unmissable Livecard MAX subway media, and more. In fact, former Brex CRO Sam Blond called its first foray into OOH “arguably the most successful billboard campaign of any tech startup in history.”

From bold branding to aspirational imagery, finance brands at every stage of maturity are using out of home to introduce themselves and sell their edge. But there’s no edge like the OUTFRONT Edge. From hyperlocal audience targeting to creative services to measurement and attribution, we elevate finance brands every step of the way.

Advertise with us and you too can cash in on our portfolio of unbeatable locations, cutting-edge technology, and inspired creativity.