East Texas & North Louisiana
OUTFRONT reaches a notable 75% of the East Texas/ North Louisiana Market on a weekly basis. North Louisiana, known as the “sportsman’s paradise,” caters to Hunting, Fishing and Outdoor enthusiasts from across the country. With more than 850k residents spread throughout the diverse terrain. Annual events include the Texas Rose Festival in Tyler, The East Texas Yamboree in Gilmer, and Longview’s Great Texas Balloon Race.
High Traffic Corridors — Economic development has been aided by 5 major high-traffic corridors that pass through East Texas.
Counties — East Texas is comprised of 41 counties and most of the region consists of the Piney Wood ecoregion.
Deliver Impact in East Texas-North Louisiana
Louisiana Peach Festival- Ruston, LA —
A homegrown music & arts festival bringing a financial impact of $2.3M annually to the Ruston area. Held in June each year crowds surpass 25K.
Texas Rose Festival —
The Rose Festival is attended by over 125,000 people annually. It is one of the state’s most well-known community events. There are events throughout the city that draw attendance throughout the whole month of October.
Louisiana State Fair- Shreveport —
The State Fair of Louisiana is the largest fair held in the State of Louisiana, attracting over 400,000 people from all over the Ark-La-Tex and beyond in a 14-day period.
Mudbug Madness Festival-Shreveport Louisiana —
Mudbug Madness Festival is a 3-day street festival in downtown Shreveport, and is now one of Louisiana's largest and most popular Cajun festivals, featuring renown Cajun, Zydeco, Blues and Jazz artists, mouth-watering Cajun cuisine, raucous contests, and fun for all ages. Over 80,000 people attend each Memorial Day weekend.
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