OUTFRONT Wins Another OAAA Local Case Study Awards Grand Prize for Atlanta’s Hand & Stone

May 20, 2026

OUTFRONT has once again been honored with a grand prize at the OAAA Local Case Study Awards!

Announced last week at OAAA’s 2026 OOH Media Conference, this year’s top honors went to Kennesaw, Georgia’s Hand & Stone Massage and Facial Spa and to OUTFRONT Account Executive Laurie Clark, who developed the campaign.


The Local Case Study Awards are about one thing: results. For over ten years, the OAAA has honored advertisers large and small whose IRL ad campaigns drove measurable real-world impact. For Hand & Stone, that impact was over 100 new memberships in the first month, helping the Kennesaw franchise achieve the #1 ranking in the state with more than double the memberships of the second-ranked location (SOURCE: Hand & Stone)!

To accomplish that goal, we first identified high-impact assets reaching the desired audiences within a three-mile radius of the spa. Then, we tagged in STUDIOS, our award-winning in-house creative agency, to bring Hand & Stone to life utilizing assets proved by the agency, Kepler.

“What makes this OAAA win especially meaningful for me is the partnership behind it,” Laurie said. “By aligning the franchisee, agency, and brand around a shared goal—and supporting every decision with data—we unlocked measurable growth, from triple‑digit new memberships to an increase in media investment. This award reflects what’s possible when collaboration meets smart IRL strategy.”


Next, we leveraged our creative optimization capabilities, powered by machine learning, to fine-tune the ad creative for simplicity, clarity, and attention. Then we posted the ad to a roadside bulletin. And it worked.

“Our billboard campaign captured attention immediately and transformed visibility into real, measurable growth,” said Hand & Stone franchise owner Deanna Bohlender. She called it one of the best marketing programs during the holiday time period.

In addition to the grand prize, three of the five Local Media Plan Award finalists were also OUTFRONT campaigns:

Black McDonald’s Operators Association, Chicago

The Black McDonald’s Operators Association of Chicagoland and Northern Indiana is a collective of franchise owner-operators committed to supporting families and celebrating African American culture.

Their campaign ran on Junior Posters, Premier Panels, and mobile, with a focus on increasing foot traffic and visit frequency among African Americans ages 18 to 34.

It drove nearly 900,000 store visits, with 54% of those exposed to the ads visiting five times or more in 90 days (SOURCE: GroundTruth).

Account Executive: Felicia Jackson

BoomBoom Naturals, New York City

Virally famous for its aromatherapy nasal sticks, BoomBoom Naturals launched an IRL campaign featuring real people using the product in the hopes of turning social love into sales.

The campaign, which ran on The Cube at 2 Times Square as well as Digital Liveboards throughout the NYC Subway system, lifted TikTok Shop visitor traffic by 107% and increased daily orders by 4x (SOURCE: BoomBoom Naturals).

Account Executive: Chandler Sherman

Hunneman Real Estate, Boston

Hunneman, one of New England’s oldest and largest independent commercial real estate firms, combined digital billboards, commuter rail interiors, programmatic, and mobile with the objective of reaching C-suite executives and CRE decision makers all across Boston.

The integrated campaign increased organic search by 82% and direct web traffic by 59% (SOURCES: GroundTruth, Hubspot). The campaign was also featured in the The Boston Globe.

Account Executive: Mary O’Brien


With this year’s grand prize, OUTFRONT continues its winning streak at the Local Case Study Awards after Bank of America last year, Icelandair in 2024, and Poppi in 2023.

Congratulations to Hand & Stone and all of this year’s honorees! If you’d like an award-worthy campaign of your own, contact OUTFRONT today.


Author: Jay Fenster, Senior Manager, Marketing Content @ OUTFRONT

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