When a homeowner finds themselves dealing with a damaged roof, a flooded basement, or a dead furnace, there’s an urgency to the situation, and it’s easy to default to the first business whose name comes to mind.

With out of home advertising, that business can be yours. The real-world presence of billboard and transit advertising can help establish your business as a presence in the communities that you serve. Out of home also helps you build trust – in fact, it’s the most trusted medium in advertising (SOURCE: MFour). And trust is of critical importance when it comes to home repairs and improvements.

For HVAC and home improvement businesses maintaining that OOH presence on an ongoing basis earns you more than just name recognition: out of home advertising conveys credibility. And while OOH is typically thought as a tool for brand awareness, it’s proven to be effective at lifting consideration and intent as well.

Out of home advertising is one of the highest-attention mediums in advertising, with some of its highest-quality impressions, free of fraud, digital tune-out, and brand safety risks. It’s also unmatched in its ability to drive digital activation in its many forms, from web searches to social sharing (SOURCE: Comscore). Out of home is the blueprint for HVAC and home improvement success!