As consumers turn over their purchase decisions to personal shopping apps built on agentic commerce, how can CPG brands ensure the AI picks theirs?

OUTFRONT Media offers IRL media like billboards and out of home advertising that can help brands stay on automated shopping lists. IRL media helps build brands in the real world, helping them stand out from the crowd and ensure that when a shopper doesn’t tell their AI to buy something generic – but rather insists on yours.

• Avoiding AI Filtering: CPG brands that don’t want to be overlooked by AI agents can rely on the medium that can’t be skipped, blocked, or ignored: IRL media. 
• Building Brand Authority: As the online world becomes increasingly suspicious, LLM brand authority is built somewhere surprising: the real world, which becomes a source of truth.
• Non-Synthetic Signals: Advertising in real life with OUTFRONT delivers a powerful signal of non-synthetic authority that your CPG brand is legitimate. 
• Explicit Brand Presence: Sustain your CPG brand on OUTFRONT’s IRL canvases and be sure you’re the explicit brand preference that overrides AI shopping algorithms by capturing zero-party intent with an IRL ad campaign.