When it comes to the CPG industry (consumer packaged goods), out of home advertising is just as essential for household names as for challenger brands looking to break through.

That’s because winning the battle for hearts and minds – and more importantly, share of wallet – isn’t a one-and-done fight but an ongoing challenge. Your customers must choose you over the competition not just once but again and again and again.

It’s easy to think of OOH solely as a brand-building medium but it makes an impact all the way down the funnel. For CPG brands, OOH can put you in the literal final mile of the buyer’s journey, gently reminding consumers about you as they’re enroute to make an in-store purchase.

Thirty percent of consumers have noticed digital out of home nudging them towards a brick-and-mortar location, 51% of those visited that business, and 93% made a purchase once they did (SOURCE: The Harris Poll. 2024).

But let’s talk about out of home’s ability to build brands. Ultimately, it all comes down to attention. OOH is among the highest-attention mediums, delivering an average of 12 seconds of eyes-on attention, more than any other digital format and second only to the traditional 30-second TV spot (SOURCE: QMS/Amplified Intelligence).

OOH’s high attention levels and high overall impression quality combine with the lowest CPMs in media (SOURCE: Solomon Partners) to deliver the best value in advertising.